![]() Indeed, in the United States of America and areas of Europe, clients were self-driving their Ghost from the very early stages of its introduction. These highly successful and diverse entrepreneurs and founders, who selected this product to celebrate their ongoing ascension, were citizens of the world - they had been educated abroad, they travelled extensively and experienced Rolls-Royce in many cultures.ĭue to Ghost's energetic, dynamic personality, these clients came to realise that the Rolls-Royce brand could offer more than a chauffeur-driven experience. ![]() Ghost's formidable success was vital in enabling the brand to scale up production, invest in its capabilities and establish Rolls-Royce as the truly global brand it is today.Īdditionally, Ghost's decade-long market presence enabled the marque's Luxury Intelligence Specialists to gather vital information about developing behaviours in how Ghost clients use their motor car, how they commission it and how they perceive Rolls-Royce. The execution of the first Goodwood Ghost, and its laser focus on meeting the demands of its clients, was an unmitigated success, and over the course of its ten-year lifecycle, this transformative motor car became the most successful product in the company's 116-year history. ![]() This product resonated with a new group of men and women who responded to the marque's relentless pursuit of perfection in design, engineering and craftsmanship, but sought a more modest and minimalist expression of Rolls-Royce. ![]() In 2009, Rolls-Royce announced a new addition to its portfolio that offered something entirely different to its flagship Phantom. ![]()
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